SEO (Search Engine Optimisation)
If you want your business to succeed online then you need to rank on Google.
Google dominates 90% of the search engine market and it’s estimated that a whopping 80% of people use search engines to research and make purchase decisions. That’s a huge portion of potential customers that could be looking for what you provide!
SEO has the power to bring these leads and customers to your website by increasing your online visibility, particularly in organic search engine results.
For best results, it is important to involve SEO from the beginning, during the planning stage of your website. A strong foundation and ongoing strategy will ensure your business ranks well on Google and across the Internet.
We offer a range of SEO services, from website analysis to ongoing monthly reporting, optimisation and content creation. All new websites are created and designed with SEO in mind, with the option to enhance the optimisation depending on your needs.
Our SEO work pays for itself over time as you generate more customers and profits!
SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is a payper-click advertising approach that can generate some incredible returns on investment.
While SEO is focussed on generating free organic clicks from search engine results, SEM aims to drive traffic to your website through strategic paid advertisements right when the customer is searching for you or your product.
To break it down further, let’s imagine you’re an electrician operating in Trinity Beach, Queensland. You could target a set of keywords or search terms so that when somebody types “electrician in Trinity Beach” into Google, an ad for your business appears at the top of those search results. The customer then rings you and you win the business. In other words, you appear to the client when they actually need your service.
The great thing with pay-per-click
advertising is, as the name suggests, you
only pay when someone clicks on your
ad. So, let’s assume a customer clicked
a ‘phone call’ icon on your ad and rang
through to your mobile/business line.
How much would that cost? Well, that’s
all set by you.
We can help create a SEM plan that gives you the best ROI.
Electronic Direct Mail (EDMs)
Still one of the best marketing channels available for conversions, yet many businesses miss huge opportunities to stay top of mind with customers.
We have worked with many clients to create and execute EDM strategies. This includes helping to start and grow an email list database, design email campaigns, run the campaigns and then learn from the data to improve on the next mail out.
In addition to SEO, we provide services to assist local businesses generate leads by fully utilising the additional SEO avenues local businesses have available to them.
Social Media undeniably plays a central role in growing a business. We help businesses create and run social media strategies.
Digital Marketing Plans
A digital marketing plan that combines all of the above will set your business up to succeed, bringing the power of the online sphere to your doorstep.