4 Quick Tips to Improve Your Restaurant SEOJune 2, 2018
Restaurants can be time-consuming to run, and keeping up with the daily influx of hungry customers can mean important new opportunities to grow your business get lost in the flurry. Following the four quick SEO tips below will ensure you have a starting point for assessing your restaurant and where to go for future improvement.
Google Local Pack
Make sure you’ve claimed your Google My Business listing. You can do this by creating a Google+ account. It’s vital to list your business, its opening hours, location and more on Google My Business because this ensures you’ll be displayed when a customer is searching for a restaurant in your area.
Once activated, your physical location will display in Google Maps and the Google local pack search results. These are prime positions for the customer’s attention and will lead to more business for you.
Learn more about claiming your business on Google.
Other places that rank well on Google you should strongly consider listing on are Yelp and Zomato.
Encouraging customers to leave reviews is vital to building your online presence.
You want to request and attract honest and genuine feedback. Always remember to politely respond to any reviews you receive as well, whether they are positive or negative.
Often there is a misconception that getting a couple of negative reviews may “sink the ship”, but this is rarely the case. If anything, the occasional negative review reminds customers that everybody is human, thus making your restaurant more relatable.
Of course, use all of the valuable feedback to improve upon your restaurant for greater success in the future.
Social Media Engagement
Having a social media presence is almost essential in the modern age, particularly if you want to really grow and connect with your customers.
If possible, create for yourself a consistent schedule of posts for places like Facebook and Instagram where you share your restaurant in creative ways. Ideas include:
- Sharing your restaurant’s unique story
- Re-posting/sharing photos of happy customers at your restaurant, after they have posted the picture themselves
- Special offers that invite people to share amongst their friends
- Tantalising photos of your menu, or perhaps unique insight into the kitchen as the food is cooked and prepared
All of this social media engagement forms part of your SEO strategy, mainly to get customers interacting with your restaurant when they’re not there. Get them thinking, talking and sharing your establishment to drive business.
Optimise Website Content
When a user reaches your website for the first time, is it easy for them to find the information they need? You’d be surprised how poorly designed many restaurant websites are in this day and age. This gives you an opportunity and an advantage to set yourself apart from the others.
Your website should be concise and easy to navigate. For restaurants, here’s a list of things that should be easy to find on your website:
- Contact details
- Online reservation or takeaway booking buttons/forms
For more in-depth SEO options, integrate meta description tags and optimise your H1 headings for showing up in Google search results. These can be determining factors for new customers choosing to click on your restaurant over another.
For your website content, write for your customers with readability in mind. People tend to approach SEO with the plan to stuff as many relevant keywords onto a page as possible in the attempt to rank higher in search results, but this is definitely no longer a good approach. Google is placing more and more emphasis on how easy it is for customers to get the information they’ve come for, so focus on readability.
If you find some of the technical aspects of SEO are too much, it may be time to consult a restaurant SEO specialist, like Hazelnut Creative.
Following these quick tips will put you on the right path to success through SEO for your restaurant.Share this information with the world:
Written by: Simon Welford