In a nutshell, a great digital marketing strategy will make you money.
It will also make your life so much easier when it comes to generating business.
Search Engine Optimisation (SEO) is focussed on getting your website noticed in organic (non-paid) search engine results through a variety of strategies and techniques that help increase site visits.
Search Engine Marketing (SEM), otherwise known as Pay Per Click (PPC), is a form of Internet marketing where you advertise your business products and services among search engine results.
When combined, these two strategies form a powerful Internet presence and surefire way to increase profits for your business.
Search Engine Optimisation (SEO)
If you want your business to succeed online then you need to rank on Google.
Google dominates 90% of the search engine market and it's estimated that a whopping 80% of people use search engines to research and make purchase decisions. That's a huge portion of potential customers that could be looking for what you provide!
SEO has the power to bring these leads and customers to your website by increasing your online visibility, particularly in organic search engine results.
For best results, it is important to involve SEO from the beginning, during the planning stage of your website. A strong foundation and ongoing strategy will ensure your business ranks well on Google and across the Internet.
We offer a range of SEO services, from website analysis to ongoing monthly reporting and optimisation. All new websites are created and designed with SEO in mind, with the option to enhance the optimisation depending on your needs.
Search Engine Marketing (SEM)
Hazelnut Creative is a Google AdWords Certified Partner and provides sound advice and strategies to help grow your business.
What is Google AdWords?
Google AdWords is an efficient and cost-effective way to advertise your products or services online.
We target customers while they are searching for (or interested in) your product or service. And we target them when they are actually ready to make a purchase.
To achieve this, we discuss your business goals and tailor a campaign toward your desired outcome. Clients are often interested in generating more traffic to their website, building brand awareness and increasing sales and customer conversions. These are our specialties!
The great thing with pay per click advertising is you only pay when someone clicks on your ad. This makes it a very attractive form of advertising with total control of a comfortable budget. Small and local businesses can particularly benefit from this form of advertising.
Hazelnut Creative takes great pride in providing SEM advice to you. We’ll assess your business goals and put our recommendations forward to you. Please note, if we don’t feel the advertising method will benefit your business, we will be transparent. We are not here to waste your money.
Whether you opt for SEM as part of your comprehensive web design package, or as a separate entity, we will provide the following services:
- Account creation
- In-depth keyword research
- Generate tailored and highly effective ads for your market
- Recommend/create appropriate landing pages** for your ads
- Monitor results and optimise the campaign wherever appropriate
- Discuss campaign progress with you on a monthly basis
This, and much more, forms part of our strategy in providing world-class customer service for your SEM campaign. We will ensure all opportunities for growth are thoroughly explored to increase your sales and brand awareness.
*AdWords is a highly-varied advertising platform with many advanced options. For example, you could set up an ad and only pay if somebody converts after viewing the ad. This means someone could see your ad in search results, click-through to your website and leave (no payment for the click) or purchase (payment for the conversion). There are plenty of other options to explore as well.
**A landing page is where the user is taken after clicking on one of your ads.